OMNIBUS
Tap into immediate public opinion by interviewing people wherever they are, when ever you want. ICM’s Mobile Omnibus employs an SMS/WAP methodology in which respondents are sent questions to their mobile phone, which they can answer where ever they are, facilitating an almost instant response.
Speed
Due to the nature of the mobile technology and the ease at which respondents can provide answers, results are available to clients within hours of commissioning a survey.
Ideal for…
- Public opinion on events/news items
- Logo/name/proposition testing
- Usage and attitudes
- Quick turnaround PR generation
Please see also: Methodology and timingsand Cost structure
See how we can help with Reporting and Analysis, Standard Demographics.
